Sunday, September 13, 2009
Neurosurgery?
The second day I drove across Pennsylvania. I saw a funny billboard on the way... it said in huge letters: "Neurosurgery?" and then something like "consider institution X". I liked they way they pose it as a question... when they put it like that, you think "oh, why not, maybe just a little!"
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Slick advertising is what I look for when I choose my neurosurgeon. It is so hard to decide what kind of neurosurgery to get next, the billboars are so helpful.
ReplyDeleteNadia